About Squarelabs

Squarelabs was founded by industry professionals that had all previously looked to the asset tracking and sensor data industry for solutions and found them wanting. Each founder has an expertise in a particular industry sector and a common belief that the asset tracking industry needed a revolution.

The Squarelabs team set about building a company that could offer services to industry sectors that were previously not available. The founding principles were:

  • Fit the business need – Squarelabs will offer exactly what the customer needs — no more and no less. No clutter. Simple, usable management interfaces tailored to the use case of the customer.
  • Affordable – Data is getting cheaper but legacy asset tracking companies continue to charge high rates for data usage. Squarelabs’ customers pay for the services, not the data.
  • Bespoke services – Build a solution for the customer and run it on the customers’ terms. This includes having raw access to the captured data so an enterprise can use their own I.T. team to build their own back office solution.

Today, Squarelabs are providing solutions from individual location-based services, to security based 24/7 monitoring for local councils, to helping enterprises manage their workflow. Anywhere that sensor information can be captured is an opportunity for business benefit and Squarelabs’ consulting services are ready to help.

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Squarelabs Management Team

Andrew Haynes
Andrew HaynesManaging Director and Systems Architect
Founder of Squarelabs. BEng. and MSc. educated, a member of the IET and certified TOGAF 9 Enterprise Architect, Andrew has more than 20 years experience in architecting data capture and analysis solutions.
Sarah Haynes
Sarah HaynesFinance Director
Sarah is MAAT qualified and is responsible for all aspects of financial and accounting management within Squarelabs, including: financial reporting and forecast preparation, as well as the development of internal control policies and procedures.
Mark Williams
Mark WilliamsChief Engineer
Mark is an approved Thatcham installer and has over 20 years experience in the automotive industry managing installation teams for Vodafone, EE and Daltec.
Dr. Yazid Arezki
Dr. Yazid ArezkiPh.D Statistical Modelling - Data Scientist
Yazid has over 25 years experience in business analysis and software development, including applications in mathematical modelling, traffic simulation and financial services. Yazid has an extensive knowledge of programming, analysis and design, data modelling, as well as team leading and project management.